nutella jar, modeling clay, 3D printed miniatures, single-board computer, sound / language: German

Rosebud: Supercrema is a small Nutella jar in a dark room or a darkened corner. The jar displays a cartoonesque little mountain landscape. Programmed LEDs simulate the course of the day and the weather. Through headphones, visitors hear an ASMR-like whispered story about this Alpine landscape, but also about snow globes, hermetospheres, world landscapes, Biosphere 2, aquariums, and finally an advertising initiative by Ferrero, in which an animated Alpine landscape in a Nutella jar was released as a screensaver: A case of corporate greenwashing by the Luxembourg-based confectionery manufacturer, exemplary of the power of advertising images that, against our better judgment, suggest a reality that - like the commercials of Rügenwalder Mühle or Milka - burns itself into our memory more than the known facts about working conditions, production processes and environmental sustainability brought to light through court cases, news reports and whistleblowers. Many companies cleverly use images of childhood, simplicity, folksiness and the idyllic, which have, among other things, been reinforced by art history, to present their products as intimate experiences and themselves as having “always been there”. In Rosebud: Supercrema, this homeliness gradually turns sinister.